Wednesday, May 26, 2010

Magazine Publishing - EGM[i]


So I've covered alot of print based publishing and I thought it was a good chance to change things up when i came across EGM[i] . EGM[i] Now or in its full name Electronic Gaming Monthly Interact is a fully web based interactive magazine that was launched in april this year. Egm was for over a decade Egm was a print only based publication until 2009 when there owners went under due to rising cost for producing the magazine in its current format, the magazine closed down until the original owner Steve Harris reacquired the rights of the magazine and choose to release the magazine in a digital format that has a strong focus on interactivity with its readers.



The fact that this magazine is a fully interactive experience for the reader shows, It shows a considerable development from the earlier digital magazines that were effectively Pdf's of the publication which were not making any real attempt to create a unique publication for the digital side of the magazine. This is what really makes EGM[i] stand out you can tell that there has been alot of time spent in developing a truly unique user experience which makes the reader feel apart of the world of EGM[i] every page has something new and fresh to grab your attention.



EGM[i] still carries on a legacy of a traditional publication in terms of the layout of the articles and text, but adds movement to pages with scrolling titles and video's playing whilst you read, in doing this they make every page an event. this publication in my opinion represents a landmark in the future of magazine publication.

Referencing

EGM[i] The Digital Magazine. (2010). Retrieved May 27, 2010, from
http://www.egmnow.com/

Electronic Gaming Monthly. (2008). Retrieved May 27, 2010, from
http://en.wikipedia.org/wiki/Electronic_Gaming_Monthly

Harris, S. (2010, March 10). EGM[i]: The Digital Magazine Preview [Video file].
Retrieved from
http://www.youtube.com/watch?v=zGxQHboJAEs

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