Magazine Publishing - Sport Magazine's

In the first post on the topic of Magazine Publishing I thought a good place to start would be the genre of sports magazines as its a topic which is of high interest to me, the magazines I researched were ones that a available locally here in Australasia the first being Sky Sport The Magazine and the second being Inside Cricket, these two publications differ in the first instance as "Sky Sport The Magazine" covers a large variety of sports which gives the publication a far great visual scope, whilst Inside cricket has a very consistent look throughout as it is focused on on particular subject therefore creating a far narrower
visual scope.


Sky Sport The Magazine
The first thing you notice when you see this magazine is the unique graphics used on the cover, its a rarity to find a sport's magazine here in Australasia that is willing to be so experimental with its graphics on the cover with both vector images being mixed in with still photography. The colours are very eye catching and different compared to the usual bland palette we see. the cover itself is almost trying to shout out at u to pick it up just like a enraged sports fan cheering for his favorite team, its a fantastic concept when u take in the subject its selling sports an event u got to sport to be entertained not bored and taught.

Once you open up the magazine and start to flick through it you see a large array of imagery just dying for the attention of any sports fan and there not just basic action images, there images which have been modified and mixed with type creating a collage of sorts, theres actually a large amount of type in this magazine but its the way that they handle it, which makes this magazine standout its all very neutral but its hidden away for u to find for the most part, in doing this it gives the fast paced look and feel of a major event and as you skip threw the various articles you notice the changes of emotional with colours the placement of type and imagery theres nothing dull nothing try to hold it back, its like they want you to believe as if your there on the sidelines screaming and taking in the atmosphere.

Now I know alot of you are thinking what are you on about its just a magazine it cant really do all that its just a magazine. But you should just let urself be that fan as you read through this magazine let it sink its Testosterone covered teeth into you because once you do you'll totally understand what I was talking about.





Inside Cricket
The first notable change you'll notice when you look at this magazine is a very Conservative look with text placed in a very generic manner with basic font's that have had drop shadows added to them to give them the illusion of being pushed forward, there is one main image that is centered in the middle creating a visual draw space and the only other images on the cover are found at the bottom displaying smaller stories these images are considerably smaller, in doing this they create a very consistent visual hierarchy if not engaging a viewer in any new way and inspiring way.

Yet when you look at the way each article and story is handled in terms of layout the use of images and colours there is a sharp contrast when compared to the very generic cover. For example you look at one of the smaller articles and you are presented with a large image which are usually action shots then on top of that the articles title is added over the image, the type its self is the same as the cover which carries a nice consistent look, then u look over the page to the first page of real text, the type itself is usually handled is 3-4 columns which carry a nice flow across the page for the most part text is black on a white background giving the type good clarity, images on the pages are handled in a different manner completely in that they are cordoned off and given a frame in doing this it not only gives the page depth it also keeps it separated away from the type.

Features and main articles are much more of a cohesive form the just the general story. With both heading, sub heading and general type along with the main image all working together as one to create a far more intense, eye catching event when you look at this article. Again text is handled in columns of 2-3, but there is almost the greatest sense of a overall refinement out of the whole magazine when you view the lines of text nothing feels forced upon you, its very inviting and friendly.

Referencing

Raman, N. (2009, October). Inside Cricket. Retrieved May 22, 2010.

Golightly, D, (2009, December). Sky Sport The Magazine. Retrieved May 22, 2010.